The Minnesota Craft Brewers Guild annually showcases Minnesota’s beer scene at the Minnesota State Fair’s Land of 10,000 Beers exhibit. The hall includes Minnesota-made beer, Minnesota craft-beer history, brewing basics, and speakers. The Guild tapped Bev-Craft for several roles. Bev-Craft Brewer Dave Hoops was enlisted to select beers worthy of inclusion at the exhibit and to provide feedback to brewers on their creations.
Bev-Craft’s Director of Brands, Brad Nelson, and Surly Brewing Creative Director, Michael Berglund, discussed craft beer branding. Bev-Craft Director of Development, Tim Nelson, talked on building community around breweries with Rob Miller and Sarah Bonvallet of Dangerous Man Brewing.